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Nellys Diamonds

Privacy notice

Last updated 10 November 2026

This notice explains what personal information we collect when you shop with us, book a consultation or get in touch, what we do with it, and your rights. We keep it short and plain, and we only collect what we need.

In short: we use your details to handle your orders, appointments and questions; we send you news only if you ask us to; we never sell your information; and you can ask to see, correct or delete it at any time.

Who we are

Nellys Diamonds Limited, a company registered in England and Wales under company number 17478508, with its registered office at 23 Goodlass Road, Liverpool, L24 9HJ, trading as Nellys Diamonds, is the "controller" responsible for your personal information.

Questions or requests about your information: [email protected].

What we collect

When you order

Your name, email address, phone number and delivery address; what you ordered, including any ring size; any gift message; and a record of your payment. We never receive your full card details, card payments are handled by Stripe.

When you book a consultation or send an enquiry

Your name and contact details, the kind of piece you're interested in, your budget if you choose to share it, and anything you tell us. If you send a design from our bespoke page, we keep the choices you made.

When you buy a gift card

Your details as the buyer, and the name and email address of the person it is for, so we can send it to them.

When you join our mailing list

Your email address, and a record of when and how you agreed to hear from us.

When you leave a review

The name you give, where you're from if you tell us, your rating and your words. If we publish it, it appears on this website with the name you gave.

When you visit this website

Anonymous visit statistics: the pages viewed, the type of device and browser, the country, and the website or campaign that brought you here. We do not store your IP address, and we cannot tell who you are from these statistics. See our Cookies page, where you can also turn them off.

Why we use it, and our lawful basis

  • To take, make, deliver and look after your order, including answering questions about it and handling returns, because it is necessary for our contract with you.
  • To keep financial records, because the law requires it (tax and accounting rules).
  • To answer enquiries and arrange consultations, because you asked us to, and it is in our legitimate interests to help you.
  • To send news, new pieces and offers. Only with your consent. This includes a reminder if you leave something in your bag, which we send only if you've agreed to hear from us. Every email has an unsubscribe link, and you can withdraw your consent at any time.
  • To ask for a review after your order has arrived, in our legitimate interests in hearing how we did. You can ask us to stop at any time.
  • To keep our website and shop secure, prevent fraud and improve our service, in our legitimate interests.

Who we share it with

We share your information only with the service providers who help us run the shop, only as much as they need, and under contracts that require them to protect it and use it only on our instructions:

  • Stripe, to take card payments securely.
  • Our email service: to send order updates and, if you've agreed, our news.
  • Royal Mail and other couriers: your name, address and phone number, to deliver your order.
  • Our website and data hosting providers, to run this website and store our records securely.

We may also share information where the law requires it, for example with HMRC or the police, or to protect our legal rights. We never sell your personal information.

Where it is stored

Some of our service providers are based outside the UK, including in the United States. Where your information is transferred outside the UK, we make sure it is protected by UK-approved safeguards, such as the UK's adequacy regulations or the International Data Transfer Agreement.

How long we keep it

  • Orders and payment records: six years from the end of the financial year of the order, as tax law requires.
  • Enquiries and consultation requests: while we are helping you and for a reasonable time afterwards in case you come back to us, then deleted if they didn't lead to an order.
  • Mailing list: until you unsubscribe. We then keep only a record that you unsubscribed, so we don't contact you again.
  • Reviews: for as long as they are published, or until you ask us to remove them.
  • Visit statistics: they contain nothing that identifies you and are kept to see how the website is doing over time.

Your rights

You have the right to:

  • ask for a copy of the personal information we hold about you;
  • ask us to correct it if it's wrong or incomplete;
  • ask us to delete it, where we don't need to keep it;
  • ask us to restrict how we use it, or object to our using it, including for our legitimate interests;
  • ask us to send it to you, or to another organisation, in a common format;
  • withdraw your consent at any time, where we rely on it.

To make a request, email [email protected]. We may need to confirm who you are. We reply within one month, and there is no charge.

Complaints

If you are unhappy with how we have handled your information, please tell us first at [email protected]. We will acknowledge your complaint within 30 days and let you know the outcome. If you are still not satisfied, you can complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.

Changes to this notice

We update this notice when the way we use information changes. The date at the top shows when it last changed.